Entries by Bill Gillespie

Some words from our friends at MLT Creative

How can you make digital B2B Marketing Touchpoints truly sensational? May 22, 2017/0 Comments/by Glenn Taylor See (and feel) SenseAtional for yourself. We recently were awarded the opportunity to conceive and design a printed “kit” to demonstrate, explore and showcase an amazing new printing technique for one of our long-time partners, Bennett Graphics in Atlanta. […]

Print Still Matters in the Digital Age!

We’re pleased to share the following contribution from our friend Mark, Semmelmayer Co-President of BMA’s Atlanta Chapter. Bennett Graphics is proud to be associated with BMA and with Mark, personally. Using the best of both is a powerful 1-2 marketing punch A colleague in the Business Marketing Association (BMA) recently pointed me to an article […]

Targeted Marketing…not so much!

I have to laugh every time I read something that says print is dead.  Likewise, I laugh when I accidentally answer the phone to discover I’m trapped on a call with someone selling “exactly the email list I need.”  The message is always the same.  “Print is dead.” “Millennials prefer electronic communications” and “marketers in […]

How to get a job!

I had the privilege of counseling a young woman about a career choice, recently.  It isn’t something I do for a living but I have employed thousands.  Over the course of 40 years I have interviewed candidates I couldn’t do without and some that made me wonder how I got trapped into the interview. This […]