It probably goes without saying that we’d all love to be one of those people with a big idea. The kind that rivals Steve Jobs’ IPhone, Jeff Bezos’ Amazon or Mark Zuckerberg’s Facebook.
Some of us would even settle for a mid-sized idea that would impact both the company’s bottom line and our personal bank account. But it seems like there is a widespread belief that big ideas are relegated to a few and mostly the by-product of luck.
The fact is, though, big ideas aren’t hatched by a rare breed of luck entrepreneurs. Instead, they come from regular people who are willing to ask the right questions and stay open to new ways of looking at the world. To believe that serious creativity doesn’t live within all of us is a cop out.
Leaders are driven by asking the questions that others have not. They don’t buy into the concept of the status quo and they’re inspired to question age old assumptions. Finding the next big idea is about fostering a culture of questioning. The truth is that each of us can open our minds to the possibilities of innovation.
The biggest difference between Steve Jobs and the rest of us is that he was willing to question generally accepted truths and test his beliefs. There are plenty of people who think the ROI on social marketing is remarkable and that print is tired. But there are some pretty forward thinking people who would argue that print is the most intimate way to engage outside of human contact.
So, whether we’re inventing the next disruptive business model or utilizing the haptics of print, we’re allowed to challenge assumptions. We can examine the importance of asking what’s next and decide to broaden our perspectives.
As we begin to turn the page on 2017, we hope to help you ask more questions. At Bennett, we say that “the best ideas begin with questions.” We think that “What IF” moment might be the start of something very special.