With a new year comes new pressures – goals to set, goals to reach and relationships to start and grow. But with a new year also comes new possibilities, a blank slate of sorts to dig deeper and connect with your market in a new way.
However, often times we let the pressures overshadow the possibilities. The sales goals make us lax on the current relationships we have or the budget acts as a limitation, rather than an opportunity for innovation. But growth comes from running through a wall – motivating yourself to achieve despite the restrictions.
We are able to accomplish great things when we don’t succumb to our limitations. Take Beethoven, who composed some of his greatest pieces while deaf, or Stephen Hawking, who even though bound to a wheelchair and only able to speak through a computer, has become one of the world’s most renowned astrophysicists. As Hawking said, “People are fascinated by the contrast between my very limited physical powers and the vast nature of the universe I deal with.”
Don’t let your marketing budget keep you from pursuing deep connections. This year, despite the restrictions you may face, make your best contribution to your business and your clients. You may find yourself setting more records than ever before.
That said, we’re thrilled to bring you the first Connect Magazine of 2016. If you don’t receive Connect let us know and we’ll make sure you do. You can subscribe (it’s free) on our website or you can contact me directly. It’s in production as I write this letter.
The cover feature, “Fruits of our Labor,” explores the underlying motivators that make us want to work. It also highlights how the workplace is changing with the influx of the Millennial generation. In the second feature, experts weigh in on how they made their business and their brand stand out above the noise.
For the New Year, we’re bringing you a new look and some exciting things to come.
As always, it’s a privilege and a pleasure to serve your community, and we’re thrilled to have you with us for 2016.
Happy New Year!