Bennett Graphics worked with client designers to develop a dimensional mailer that revealed its story in stages. It arrived in a corrugated shipper labeled “On the road to adventure.” When the prospect opened the shipper they found a laser cut sleeve with the words “Oh The Places You’ll Go.” The use of white was in stark contrast to the colorful reveal peeking through the laser cut message.
When the sleeve was removed a colorful flap presented an image of the actual package. Raising it revealed a brochure fashioned after an Instagram experience. Flipping through the panels suggested activity after activity where the new package might fit. An active audience was able to visualize the solution in boating, biking, hiking and a host of other applications. A sample of the package, itself, was nested under the brochure in a foam lined cradle.