Bennett Graphics worked with client designers to develop a package that was high impact, delivered the message and commanded attention. A custom box was designed to hold two tins of crackers and a bag of potato chips. Each was made with one of our client’s solutions. The “reduce sodium” value statement was prominent on the shipping container and the inner box shown.
The package was made personal by a letter to the client executive from their specific sales representative. Shipments were made to 19 countries so in addition to being personalized, the ingredients lists, letter and the box itself were produced in the receiver’s specific language. Mastering every detail was critical.