Bennett Graphics worked with client designers to develop variable mailer that considered each prospect as an individual. Gender, suggested field of study, extracurricular interests and timing were identified.
The data was sorted into categories providing the client with a very personal snapshot of each prospective student. More than 30 college counselors were identified and assigned to each name in the database.
Designers prepared images of the different schools, students by gender and campus activities by interests. Personal language was prepared including notes from the assigned counselors. The messages and images were alternated based on data driven decisions creating a very personal and relevant message for everyone.