Bennett Graphics asked if the content was ready. It seemed to us that if a storyboard presentation was ready, our client was far enough along to have some of the content in mind. The agency confirmed that this was the case.
Bennett Graphics offered to print ten advance, draft copies so that our client’s client could hold the proposed tabloid in their hands. Seeing the color and turning the pages would give everyone a better feel for what the agency had in mind. The emotional impact was sure to be much stronger