Our client wanted to engage an elegant audience and invite them to register for a groundbreaking marketing event. A unique web address would be available providing more information and the opportunity to sign up. Getting the attention of the prospect and moving them to a website was the first goal.
The message was all about design possibilities and the power of personalization. The audience was elite, constantly bombarded with solicitations and generally hard to reach. The direct mail device had to be a standout from end to end and perfectly executed.