Our client is a technology company that helps businesses maintain a clean and accurate web presence. Prospects visit a website and enter their own URL for a report. Instantly their solution crawls over the web, locates and reports the number of errors. For a fee, they will notify the search engines and correct the mistakes.
A significant number of visitors clicked out at the payment stage. For whatever reason, businesses hesitated to enter credit card data and engage our client for services. The prospect data was collected and the report summary was shared. However, prospects stopped short of payment and correcting errors.