Entries by Bill Gillespie

You are the brand!

I’m on my soap box again.  I have suffered through another customer service disaster.  I actually paid a restaurant for an order I didn’t place and abysmal service.  I only have myself to blame.  I made the choice to go inside. This morning I couldn’t sleep.  I finally gave up the ghost at 4:30, got […]

Some words from our friends at MLT Creative

How can you make digital B2B Marketing Touchpoints truly sensational? May 22, 2017/0 Comments/by Glenn Taylor See (and feel) SenseAtional for yourself. We recently were awarded the opportunity to conceive and design a printed “kit” to demonstrate, explore and showcase an amazing new printing technique for one of our long-time partners, Bennett Graphics in Atlanta. […]

Print Still Matters in the Digital Age!

We’re pleased to share the following contribution from our friend Mark, Semmelmayer Co-President of BMA’s Atlanta Chapter. Bennett Graphics is proud to be associated with BMA and with Mark, personally. Using the best of both is a powerful 1-2 marketing punch A colleague in the Business Marketing Association (BMA) recently pointed me to an article […]

What If…we just asked our client?

In 1975 I was a print buyer. I ran a small graphics department for a door manufacturer and bought the things we couldn’t do ourselves. That meant any job with photography and four colors was a purchase. I collected bids, selected the printer and awarded the jobs. I was like many of the people you […]

Targeted Marketing…not so much!

I have to laugh every time I read something that says print is dead.  Likewise, I laugh when I accidentally answer the phone to discover I’m trapped on a call with someone selling “exactly the email list I need.”  The message is always the same.  “Print is dead.” “Millennials prefer electronic communications” and “marketers in […]

Bennett Graphics loves labels!

A few months back, Bennett Graphics made an investment in the labeling and flexible packaging business.  We researched the space, bought the equipment and added experienced staff.  It was our goal to deliver our same attention to detail and client experience finesse to an area of the industry that has often been more of a commodity. […]

How to get a job!

I had the privilege of counseling a young woman about a career choice, recently.  It isn’t something I do for a living but I have employed thousands.  Over the course of 40 years I have interviewed candidates I couldn’t do without and some that made me wonder how I got trapped into the interview. This […]