If there’s anything you can count on it’s that fonts, paper, ink, and software programs are going to consistently change – always getting better and more efficient. Here you will find the latest tips and updates, as well as helpful links to websites that provide even more in depth information on a particular topic.
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Currently four types of fonts are prevalent in desktop publishing:
Missing or improperly collected fonts are the most common issues printers see from customers. When collecting fonts, a few rules should be followed:
There are constant changes in the paper industry and it’s near impossible to keep track of all of them. Bennett Graphics is always willing to suggest paper options for a specific job. It’s also easy to get paper mock-ups once you’ve narrowed the choice so be sure to let a Bennett Graphics representative know of what your designing early in the process. Sometimes a quick look into what you’re doing can save valuable time down the road in how your file is set up and paper decisions can be made ahead of time. You can take comfort in knowing exactly what your piece will feel like and how heavy it is in your hands.
Some papers are harder to get in 24 hours than others these days. Although they are always available from the mill, if you have a quick turnaround, it’s better to make sure the paper is ordered sometimes before your files are ever sent to Bennett Graphics. Your account representative can work with you to make sure the paper you’ve had your heart set on is here when you need it. Bennett Graphics strives to avoid any mishaps long before your job enters through the front door.
There’s nothing more fabulous than the exciting world of color. What’s in? What’s out? What’s going to be hot next? What new PMS colors are coming out? Yet color can be pretty complex as well. PMS and CMYK don’t always match up. If you’re having trouble Bennett Graphics can do an ink draw down for you. For example if you don’t want to print a 5 color job, but you want your corporate PMS to look the same as if you did, an ink draw down can be really helpful. It will show you exactly how close Bennett Graphics can get to a PMS beyond what’s in the PMS/CMYK comparison book.
There’s nothing like a piece of photography that uses color to create an entirely different effect from the original.
Setting up such a photo in Adobe® Photoshop isn’t as difficult as you might think:
Bennett Graphics strives to make client press checks as easy as possible. Your sales or customer service representative has likely already taken a look before you even arrive. If you are matching a corporate color or a color on a previous job, the pressmen have likely already matched it to run at the same ink levels and densities for you.
You still need to look for a few things before you sign the press sheet:
