Currently four types of fonts are prevalent in desktop publishing:
- OpenType: Consists of one file which contains all font information. This is the recommended font because it can cross platforms of OS and Windows.
- Type 1: Consists of two files—a printer and screen font.
- TrueType: Consists of one file that contains the display and printing information.
- Multiple Master: Consists of two files—a printer and a screen font. Due to the technology involved in Multiple Master fonts, you will have many more screen fonts than a typical Type1 font.
The Touch of Brilliancy
There are constant changes in the paper industry and it’s near impossible to keep track of all of them. Bennett Graphics is always willing to suggest paper options for a specific job. It’s also easy to get paper mock-ups once you’ve narrowed the choice so be sure to let a Bennett Graphics representative know of what your designing early in the process. Sometimes a quick look into what you’re doing can save valuable time down the road in how your file is set up and paper decisions can be made ahead of time. You can take comfort in knowing exactly what your piece will feel like and how heavy it is in your hands.
Some papers are harder to get in 24 hours than others these days. Although they are always available from the mill, if you have a quick turnaround, it’s better to make sure the paper is ordered sometimes before your files are ever sent to Bennett Graphics. Your account representative can work with you to make sure the paper you’ve had your heart set on is here when you need it. Bennett Graphics strives to avoid any mishaps long before your job enters through the front door.
Please visit the websites below for more information on paper:
There’s nothing more fabulous than the exciting world of color. What’s in? What’s out? What’s going to be hot next? What new PMS colors are coming out? Yet color can be pretty complex as well. PMS and CMYK don’t always match up. If you’re having trouble Bennett Graphics can do an ink draw down for you. For example if you don’t want to print a 5 color job, but you want your corporate PMS to look the same as if you did, an ink draw down can be really helpful. It will show you exactly how close Bennett Graphics can get to a PMS beyond what’s in the PMS/CMYK comparison book.
Please visit the Pantone website for more information on ink and color:
Duotones, Tri-tones or Quad-tones
There’s nothing like a piece of photography that uses color to create an entirely different effect from the original.
Setting up such a photo in Adobe® Photoshop isn’t as difficult as you might think:
- Start with a grayscale photograph. It must be grayscale to start with or you won’t have the option of creating the duotone.
- Go to Image. Then Mode. Then select Duotone.
- If your duotone uses black, it must be in the first ink selection. Otherwise fill in your first ink color under Ink 1.
- Fill in your second ink color under Ink 2 and so on if you’re doing a tri-tone or quad-tone.
- When you’re happy with it, save it as an EPS file under File Format. Do not check any of the options under Color.
- Select Save. And a second dialog box will appear called EPS options.
- Under Preview, select Macintosh. Under Encoding, select Binary. Do not check any of the other options unless you are using Vector Data.